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Day after day the internet is becoming exhibitionist. Even though the Identity (name) is secret, algorithm knows everybody more than their relatives intimates. The hypothesis of phone listening to us has been confirmed already. However, the most alarming are the cybercriminals selling our data in the dark web.
Title: Ils Vous Regardent
Project: Billboard Advertisement (Out Of Home advertising)
Client: Personal project (Design sprint)
Category: Public Law Institution (European Union Commission)
Released: 5 - 12 June 2024.
By the influence of the debates around data privacy on TV and social media. I challenged myself to create an impacting "Out Of Home" advertisement to promote the work done by the EU Commission to ensure the Data Protection through the Internet.
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MOODBOARD
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The Campaign needs to be minimalist. Less illustration to represent a silent that speak LOUD & DEEP.
speak LOUD & DEEP ↓
So that people notice the ALERT ↓
The preliminary research informed that people use their phone mostly while waiting at the bus stop, taxi park, metro station, train station... Consequently, the solution is to talk to them when there majorly in the use of the phone.
METRO STATION ↓
BUS STOP ↓
Poster application at bus stop.
Original poster file. Click to overview.
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VIANNEY ©
License: The entire artwork belongs to KANAH NGOUFFO VIANNEY GURRES. The European Commission flags used are excluded as the are in public domain. As a matter of fact, the copyright covers the illustration, poster and animation not the mockups.
thanks for making me famous by watching this ☺︎.
Contact me for inquiries and collab.