The Jersey Club is a very selective night club willing to promote Fashion & good vibes between people. There is a mix of celebrities and fans. The Jersey is mostly known for fashion show and concert afterparty. After a deep research and custom data analysis, the staff decided to implement a mobile app for their exclusive clients to level up the customer experience.

Publication allowed by JERSEY CLUB (07/05/2024).

✪ PRELIMINARY WORK:
✍︎ Logo design:
⇱ App Icon and logo padding:
Jersey Club didn't get a logo previously. In order to harmonize the visual identity, we created a new style of the staff uniform.

Staff uniform. 

Publication allowed by Jersey Club (13/05/2024).

The concept is to set images that speak... with formality but simplicity, as a big monument.
⌽The product:
App Design
⌚︎The project duration:
April 2024 - May 2024
☹︎The problem:
The billing process is stressfull.
☼The goal:
Maintain the exclusive client customer care.
In this project I am in charge of UX Interaction and Visual Design of the App. In team management with talented group of app developer from New York City.
☕︎ Investigation of the target (UX research):
In this case, the target is familiar with innovation and technology enhancement. So the best way was to listen directly to them via a primary and direct research.

Persona found.

Target global personality.

✈︎ Designing navigation path (User Journey):
Both the parkour and tasks must be simple and concrete. They don't need to stare at the phone screen: THEY NEED TO SPEED UP BILLING PROCESS to enjoy their party.
Moodboard:
⚠︎ Sitemap can't be displayed here due to Marketing guidelines. Please contact me to discuss about it.
Meanwhile, after this diagram, the visual started coming out:
⚗︎ Start the creation:
It was important to identify the action available across the application.

Publication allowed by JERSEY CLUB (07/05/2024).

Font & Typeface published by Apple Inc

Select to zoom this image ↑.

Select to zoom this image ↑.

The app was built to run at least on iOS 15 and Android 13.
select image above to zoom it.

Instructions manual for App downlaod. (ONLY AVAILABLE FOR SELECTED MEMBERS)

Publication allowed by JERSEY CLUB (07/05/2024).

Exclusive client pass package

Publication and mockup allowed by Jersey Club (13/05/2024).

✪ Final result:

Video available here.

The next video shows the Interaction set for this study case. Simply remember and repeat visually the navigation path to the user.

Video available here.

Obviously, fast payment is one of the best ways to facilitate the billing process especially for our given users.
For this case, the logo has been thought to be responsive at 100%.
select image to zoom.
Publication of logo fadding allowed by JERSEY CLUB (07/05/2024).
Order light mode
Order light mode
Payment screen light mode
Payment screen light mode
Order dark mode
Order dark mode
Payment screen dark mode
Payment screen dark mode
☉ Overview:

Select to zoom this image ↑.

⌘ Accessibility Consideration:
-Insert a way to connect to the app using voice fonctions. For example to enter the wristband code, to charge the pass card or even to simply select a fonction.
-Insert a button activation for color blind people and phone color theme (light/dark mode).
⎋ Next steps:
In accordance with the Jersey's staff, we'll decide a way to set up the app to watch device (android and iOS). Secondly, eventually add a section for messaging between VIP/Exclusive client to build a community.
THANKS FOR WATCHING. ☺︎
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